There was a time, not so long ago, when subscribers' mobile phones often saw the message "you still have 10 minutes of airtime left". Unlimited airtime, much less unlimited data consumption, was a distant dream, as Greece is one of the most expensive countries in telecommunications.
However, since January, prices have been on the decline as competition between providers has intensified, resulting in unlimited packages for voice and internet being offered with charges below €40 per month.
Unlimited plans have been in the Greek market for the past three years, when Vodafone first introduced them in 2020, while at the beginning of 2023 Nova fired the first shot for the "mother of all mobile battles", offering subscribers the cheapest package with unlimited airtime and data, with competition intensifying.
The market now appears to be maturing as consumers are increasing their data usage and bringing into the spotlight of competition plans that were until recently unavailable. Cosmote and Vodafone have 'picked up the gauntlet' thrown down by Nova by lowering their prices, while the key 'tool' in the battle of unlimited is now the fixed-line packages that are considered a prerequisite for an overall package that meets consumers' needs.
The price comparison of the providers
Cosmote, having launched Neo from 2021, making a very dynamic move to move prepaid users to a flexible digital contract, is also offering several packages in its mobile contracts, having made significant price reductions since the beginning of the year.
In particular, Cosmote is starting with the initial package where it offers unlimited talk and 5 GB for EUR 26 per month, if the subscriber combines fixed and mobile then the GB doubles to 10 GB.
The very next package offered for 31 euros a month gives 10 GB data with unlimited talk for those who do not combine fixed and mobile and 20 GB for those who combine both packages while it also offers 20 GB data with unlimited talk for 36 euros, while the full Unlimited talk and data plan is at 41 euros when not combining fixed and mobile on Cosmote One, while in the combination package the price goes down to 36.90 euros.
Vodafone offers an unlimited talk and data package at a charge of EUR 33.42 for subscribers without Vodafone fixed and EUR 27.62 for the combination with fixed. It also offers a basic package with unlimited talk and 10GB for €25 per month where an additional 10GB per month is given with Vodafone fixed.
The company has opted to double the data per plan when subscribers combine with fixed and internet in a 3play package having at 17 euros unlimited talk and 3GB data and at 19 euros for 5GB data and unlimited talk. On the fixed line, internet and TV plan, at speeds of up to 100 Mbps Vodafone is offering the package for 29.75 euros if combined with a mobile plan.
Nova with its Unlimited+ plan, which was the flagship of the new era in mobile contracts, has kept its prices stable since the beginning of the year, with its commercial plan still under development.
The Unlimited+ range of mobile plans is the commercial spearhead for Nova, as they include a basic plan with unlimited airtime and SMS, as well as 2GB of data for €15 per month for non-Nova subscribers, while this drops to €13 for those already subscribed.
It also offers a similar package with unlimited talk and SMS and 6GB of data for 18 euros for existing Nova subscribers, with this amount rising to 21 euros for new subscribers. The top plan in this range, Unlimited All, offers unlimited airtime, SMS and data for EUR 33 per month.
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